A friend came to me looking for a vintage, postage stamp inspired logo. These are a few of the designs I came up with. We are both pleased with the final result! The vintage doesn’t feel too forced, the font is kind of modern and it mixes well with the shape and texture of the logo. I’ve actually been obsessed with this font lately, it’s called Bebas Neue and I think it looks good with everything. I have to restrain myself. It was fun to play around with different distressing methods. Previously I had only made vintag-ey grunge effects in Photoshop, but with this design I wanted to do the distressing in Illustrator.
A couple different designs that didn’t quite make the cut
The method that I ended up using is the Opacity Mask. It is really easy to use because your object is still editable, you don’t have to flatten it to texturize. If you look online, the tutorials are mostly using gradients for the opacity mask. To use a texture photo for the opacity mask, open the Transparency panel, select your object (make sure it is Grouped), to the right of the thumbnail of your object there is a gray space (see photo below), double click there.
A black box will appear as another thumbnail and your object will disappear on the art board. Click File > Place, select your texture photo, and click Place. You will probably have to re-size your photo. I’ve found that the more contrast in the photo the more interesting the effect.
I also had fun placing photos behind the logo with texture in them to create even more grungy effect. The text that is arched isn’t important, it’s just a design element, so we liked that the grunge texture and the photo background took away from those and made the focus more on what is important, the POST 701 text. She is planning to make a stamp with the logo so it is super easy for her to put her logo she loves everywhere! I can’t wait to make business cards for her!
What is your favorite distressing method?